Chapter 7. Broadband Content

FOR YEARS, THE PEOPLE WHO RUN Major League Baseball have fretted that slow-moving games are turning fans off, hurting attendance, and depressing TV ratings. Baseball’s ruling legislators have asked pitchers to speed up their warm-up sessions and commanded umpires to pick up the pace. The new rules have succeeded in trimming several minutes from the average game’s length, and today the final out is usually recorded in just under three hours.

Imagine if a time-pressed fan could enjoy a start-to-finish game in only 20 minutes.

Impossible? Not with broadband. Thanks to a combination of content and technology, some baseball fans can turn on their broadband connections and watch an entire game in less than half an hour.

It’s ...

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