Introduction
Your company is in trouble—or soon will be. Sales may be decreasing, it’s getting harder and harder to eke out a profit, and you may suspect you’ve already started the death spiral that causes so many companies to crash and burn.
Based on my experience as an entrepreneur, as a consultant advising companies about strategic planning, and as an interim chief executive officer (CEO) when a rapid turnaround is required, I suspect that you and your fellow executives are committed to achieving the firm’s vision and mission but are extremely frustrated, unsure of what to do, and may be burned out. Employee morale is probably dipping along with the company’s sales. In addition, the firms’ debt and payables are ...
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