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Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability by Jonathan H. Lack

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How to Develop a More Effective Sales Strategy

Never Underestimate the Difficulty of Developing and Managing a Successful Sales Strategy

This chapter’s objective is to help you develop a more effective sales strategy. For most midsize and small companies, generating sales is the biggest challenge the company faces. You can succeed with your sales efforts if you have hard-working, competent professionals who are somewhat assertive, not afraid of rejection, and are driven financially.

When I conducted a search on Amazon for sales strategy, I received more than 20,000 results. Before you decide to read one of these books, conduct a gap assessment/audit ...

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