O'Reilly logo

Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability by Jonathan H. Lack

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

How to Develop a More Effective Marketing Strategy

Consistency Gets You Faster Success

This chapter’s objective is to help you conduct a marketing gap assessment so you become more aware of where you can be more effective with your marketing efforts. This may be a frustrating, but enlightening, process for you. If you can be objective and step out of the framework in which you have been thinking about marketing, you are going to see that your firm has ­probably wasted a lot of marketing dollars, because your marketing team, and advertising and public relations agencies, are probably focused more on tactics than strategy.

I have had the privilege ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required