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Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability by Jonathan H. Lack

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How to Understand Your Customers, Competitors, and Key Trends Better

Getting Realigned with the Market

It is quite understandable that when an entrepreneur is in what appears to be an endless cycle of simultaneous cash flow problems and operations battles, it is easy to get out of touch with customers, with what competitors are doing, and with the various shifts in key industry trends. Nonetheless, it is critical that you get realigned with market realities before you make any kind of major sales and marketing push.

This chapter’s objective is to help you come up with some simple but pragmatic approaches to getting a better handle on your market ...

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