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Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success

Book Description

A proven approach to achieving entrepreneurial success in new corporate ventures and startups

Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors—and this book will show you how.

Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities.

  • Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplace

  • Captures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioning

  • The digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwide

Written with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success.

Note: The ebook version does not provide access to the companion files.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. List of Trademarks
  6. Acknowledgments
  7. Introduction: Is There a Better Way?
    1. Inspiration for the Book
    2. How We Got Here
    3. The Book Is Not…
    4. How the Book Is Organized
    5. Notes
  8. Part One: The Tale of Two Entrepreneurial Worlds
    1. Chapter 1: Pedal to the Metal
      1. A Little History
      2. Traditional Management Tools Fail Entrepreneurs
      3. Why Startups Fail
      4. Origins of the Pivot Methodology
      5. Notes
    2. Chapter 2: Innovation is Bringing Discipline to Chaos
      1. Plant = Discovery; Pivot = Incubation; Propel = Acceleration
      2. Innovation Defined in the Corporate Setting
      3. It's All about Uncertainty
      4. Notes
    3. Chapter 3: The Corporate Entrepreneur
      1. An Examination of the Definition
      2. An In-Depth Look at Corporate Entrepreneurship Models
      3. A Brief Look at Academic Research
      4. A Look at Corporate Culture
      5. Personal Experiences
      6. Notes
    4. Chapter 4: So, You Want to Be an Entrepreneur?
      1. Swinging for the Fences
      2. The Academic Side
      3. Personal Experiences
      4. Notes
    5. Chapter 5: Entrepreneur and Corporate Entrepreneur: Framing the Perspectives
      1. Comparing Entrepreneurs
      2. Notes
  9. Part Two: Plant = Discovery - The Business Vision
    1. Chapter 6: Discovery–Attractiveness of the Business Opportunity
      1. Discovery Principles
      2. Discovery and Open Innovation
      3. Discovery Progression: Capturing Innovation Opportunities
      4. The Discovery Toolkit in Brief
      5. Plant Your Value Pitch: Making the Transition to Incubation with Your Opportunity Concept
      6. Notes
    2. Chapter 7: Opportunity and the Entrepreneur
      1. Opportunity Recognition
      2. Technology to Market Opportunity
      3. The Challenge for Universities to Commercialize Technologies
      4. The Value Proposition
      5. The Positioning Statement
      6. Notes
    3. Chapter 8: Entrepreneur and Corporate Entrepreneur Perspectives: Pursuit of Opportunities
      1. Getting from Idea to Opportunity
      2. Attracting Attention
      3. Note
  10. Part Three: Pivot = Incubation - The Missing Link
    1. Chapter 9: Incubation—Discipline Together with Chaos
      1. Incubation Principles
      2. Incubation and Living with Chaos: The Learning Plan3
      3. Notes
    2. Chapter 10: Early Market Engagement: Business Concept Options
      1. Incubation Progression: Market Learning and Business Model
      2. Market Development Considerations
      3. The Incubation Toolkit in Brief
      4. Learning Approach Value and Coaching Requirements
      5. Pivot to Your Evolved Value Pitch: Making the Transition to Acceleration with Your Concept Proposal
      6. Notes
    3. Chapter 11: Business Experiments
      1. Knowledge Construction
      2. Define Assumptions
      3. Define Markets
      4. Define CTA and Analytics
      5. Define Product
      6. Note
    4. Chapter 12: Validated Learning = Knowledge
      1. Business Model
      2. Start Executing Experiment
      3. Execute: Product, Market Group, and Call to Action (CTA)
      4. Execute: Assumptions and Analytics
      5. Execute: Confidence, Results, and Knowledge Loop
      6. Business Plan
      7. Notes
    5. Chapter 13: Entrepreneur and Corporate Entrepreneur Perspectives: Incubation and Hypothesis-Driven Learning
      1. Learning Is the Antidote to Uncertainties
      2. Learning How to Learn
      3. Pivot Startup Methodology and Learning Plan
      4. Making the Case for Investment
  11. Part Four: Propel = Acceleration - The Business Ramp-Up
    1. Chapter 14: Acceleration—Courage to Invest
      1. Acceleration Principles
      2. Acceleration and the Phase Gate Process
      3. The Acceleration Toolkit
      4. Propel Your Value Pitch: Making the Transition to Operations with Your Business Plan
      5. Notes
    2. Chapter 15: Preparing for Growth
      1. The Startup Ecosystem
      2. University Ecosystems
      3. A Time to Scale
      4. Notes
    3. Chapter 16: Entrepreneur and Corporate Entrepreneur: The Challenges of Growth
      1. The Ecosystem
      2. The Laws of Diffusion and Resistance
      3. Scaling
      4. Balancing TMRO
  12. About the Authors
    1. Remy Arteaga
    2. Joanne Hyland
  13. About the Academic Contributing Authors
    1. Professor Gina O'Connor
    2. Professor Lois Peters
  14. About the Companion Websites
  15. Index