INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A

About.me page, 53

AdSense, 8

Advertiser-supported publisher platform, 203–204

AdWords, 8

Airbnb, 12

Alternative team makeup, 16

Amazon, 6, 7, 63

Amazon/LivingSocial partnership, 63

American Express, 60, 64, 189

American Express/Clickable partnership, 189

AngelList, 57

Anticipating partnership needs, 150

Anticipating problems, 150

API. See Application programming interface (API)

API tracking, 119

Apple, 69, 70

Apple Maps, 70

Apple/Yahoo! partnership, 69

Application programming interface (API), 9–10, 38–43

    attracting ...

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