CHAPTER 42
TRENDSETTER PARTNERSHIPS: GARY VAYNERCHUK
Key Notes
Name: Gary Vaynerchuk
Company: VaynerMedia
Role: Founder and CEO
Previous companies and books: VaynerMedia, Wine Library TV, Crush It, The Thank You Economy, Jab, Jab, Jab, Right Hook
GARY VAYNERCHUK, the founder and CEO of VaynerMedia, is an “entrepreneur through and through.” He learned from his parents, who came to the United States with his whole family from Belarus when he was three years old. They owned a wine store, which Vaynerchuk digitized as winelibrary.com in 1996 (very early for e-commerce, especially for a one-store liquor store business). He turned the business into a $45 million company by putting the wine online, cataloguing it, and building one of the first online ...
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