Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

CHAPTER 37

INTRODUCTION TO WAR STORIES

CONGRATULATIONS! YOU’VE learned enough about business development and partnerships to be a bit dangerous.

The last part of this book is titled “War Stories.” In it, we have some of the business’s best and brightest share their experiences in BD, partnerships, operations, and entrepreneurship. In the previous four parts of this book, you have been absorbing information about the mechanics of business development, tactics for pitching, and strategies for closing a deal, with best practices interspersed. But it’s been exactly that: a ton of information! BD tactics are best understood in context, and in Part 5, we will allow the experts to demonstrate these principles from firsthand experience and stories. We ...