CHAPTER 33
WORKING WITH BIG COMPANIES
THE NATURE AND life cycle of partnerships change depending on the size of your company and the size of the company with which you are seeking to partner. Regardless of the size of your company, however, working with large companies or conglomerates can be tricky to maneuver and involves more process than a peer-to-peer partnership.
Many professionals see working with big companies as a coveted experience. The right deal with the right big company can take your company or product to the next level faster than fund-raising and good press combined. Partnerships with big companies ordinarily necessitate large-scale implementation, a broadening of the product, and, as a result, an expansion of your user base. ...
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