CHAPTER 30
FEELING THE PULSE OF THE MARKET
ONE OF THE easiest ways to be successful in the world of partnerships is to stay current on the market in which your company exists. This means not only understanding your direct competitors but also staying abreast of entire industries or types of companies as a basis for comparison. You can often extrapolate from your understanding of the industry to determine patterns and forecast trends.
Different pieces of news are noteworthy depending on the industry, but some market information is relevant across the board. Reading about current events and industry-specific news reports is critical for staying up-to-date and learning about what other companies in the space are doing. For startups, you should know ...
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