CHAPTER 29
BEING HELPFUL AND ADDING VALUE
NETWORKING, REACHING out, and following up all lead to the art of being helpful, adding value, and asking for help, and in the BD world, favors can go a long way. The BD and deal-making professions usually straddle the divide between asking for and giving out both personal and professional favors, both of which rely on maintaining a large network of colleagues and friends.
Professional favors can range from asking someone to spread the word about a job opening at your company, for a Like for your company on Facebook when you are starting out, or for someone to help out a friend or family member. Asking for favors goes hand-in-hand with doing favors for others. If someone asks you for a retweet on Twitter ...
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