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Pinterest™ for Business: How to Pin Your company to the Top of the Hottest social Media Network

Book Description

The complete guide to profiting from Pinterest!


Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!

LEARN HOW TO:

• Make the right first moves after you’ve signed up for Pinterest

• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more

• Quickly set up your branded Pinterest business page

• Weave a visual statement that attracts users and convinces them to insert their own stories

• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience

• Use Pinterest to “show and tell,” and leverage the powerful psychology of images

• Create a word-of-mouth Pinterest network that goes viral

• Win by “pinning” within Pinterest’s most important categories

• Reach “the power behind the pins”

• Stand out on a crowded “pinboard”

• Use infographics to communicate more information and encourage more repinning

• Replace costly conventional advertising with inexpensive Pinterest campaigns

• Supercharge your Twitter and Facebook marketing by integrating Pinterest

• Understand Pinterest’s etiquette and avoid its pitfalls

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents at a Glance
  4. Table of Contents
  5. About the Authors
  6. Dedications
  7. Acknowledgments
  8. We Want to Hear from You!
  9. Reader Services
  10. 1. Welcome to Pinterest
    1. What Is Pinterest?
    2. Why Pinterest?
    3. The Pinterest Home Page
    4. A Pinterest Timeline
    5. Pinterest Lingo
    6. Setting Up Your Pinterest Account
    7. What Are Boards?
  11. 2. Integrating Pinterest in Your Businesses
    1. Creating a Business Page on Pinterest
    2. What Names Should I Group My Boards with and Why?
    3. Understanding Your Product and Demographics
    4. What Should I Post for My Brand and Why?
    5. Informative Infographics
  12. 3. Pinpointing Your Target: Captivating Your Audience
    1. The Image Theory
    2. Why Do I Need Great Images?
  13. 4. Pinpointing Your Industry
    1. Understanding Your Brand
    2. Marketing Your Brand
    3. Defining Your Purpose
    4. Defining Your Customer
    5. From the Field
    6. Where Do You Fall in Line?
    7. Business Sectors
  14. 5. Winning by Pinning
    1. Putting It to Practice
  15. 6. Still Winning by Pinning
  16. 7. Relentless Reach: The Power Behind Your Pins
    1. Perfecting Your Pins
    2. Restrictions That Affect How You Create Images
    3. Tracking Your Pins’ Progress
    4. Email Marketing with Pinterest
    5. Pinterest in Print
  17. 8. Viralocity: How to Improve the Reach of Your Pins
    1. Going Viral
  18. 9. Playing Well with Others: Pinterest and Other Social Media Platforms
    1. Putting Pinterest at the Heart of Your Social Strategy
    2. Integrating Social Media Platforms
  19. 10. The Bright Pin: Standing Out on a Crowded Pinboard
    1. SEO and Back Links
    2. The Video Frontier
  20. 11. Pinterest Etiquette: Staying on Pinners’ Good Side
    1. Following the Rules
    2. The Legality of Pinterest
    3. Pinterest’s Do’s and Don’ts
  21. 12. Pinning Your Future
  22. Index
  23. Add Pages