Contents
Chapter 1: Understanding Pinterest
Pinterest’s Quietly Explosive Growth
Pinterest’s Long-Term Potential
Chapter 2: Who Uses Pinterest for Marketing and Why?
Why Are Companies Using Pinterest?
What Types of Companies Can Benefit from Using Pinterest?
Chapter 3: What Makes Pinterest Valuable?
Pinterest Plays Off the Impact of Imagery
Pinterest Has a Low Barrier to Entry
Pinterest Provides an Outlet for Content Curators
Pinterest Offers Content Segmentation to Users
Pinterest Serves as a Gateway Rather Than a Destination
Pinterest Puts All Users on an Equal Playing Field
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