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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 15

The Future of Pinterest Marketing

In the fast-moving world of social media, new channels come and go at a sometimes alarming rate. Even sites that win over the hearts of marketers and the media often only manage to stay in the game for a period of time. (Anyone remember Plurk? SecondLife? MySpace?)

The rarity in the world of social media is the site like Pinterest—one that has enough factors going for it to make its future appear uniquely bright. In this chapter, we’ll wrap things up by exploring the likely future for Pinterest and by taking a look at just how heavily it’s already influenced social media and web culture as a whole.

Chapter Contents

Pinterest Will Change the Web

A Future Pinterest API

Understanding the Pinterest Effect ...

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