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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 13

Week 10—Pinterest Marketing Through Contests

When new social media channels rise in popularity, marketers make their way to the playing field. It’s not long after they arrive before they start searching for creative ways to get users to engage with their brands. Running contests is one of the most common ways to market via social media. As with other social networks, Pinterest is ripe for this type of marketing.

The great thing about Pinterest contest marketing is how many ways a company can creatively utilize the ways people are already using the site to build a brand boosting contest. This week, we’ll explore the idea of Pinterest contests and how they can benefit your brand while we dig through several great examples of what some ...

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