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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 10

Week 7—Leveraging Boards for Better Reach

As with real life, first impressions via social media are extremely important. In the world of Pinterest, your profile page and your board structure are what people scrutinize when trying to decide whether to follow you. Additionally, since Pinterest users can elect to pick which of your boards they wish to follow, the order and display of your boards can make or break the expansion of your presence.

This week, we’ll tackle board structure. We’ll look at how and when to rearrange the order, how to organize the boards themselves, how to leverage evangelists and marketing teams for better board content, and how to make use of seasonal and situational boards for short-term marketing efforts.

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