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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 9

Week 6—Developing a Successful Pinterest Strategy

Up to this point, we’ve built a solid foundation of understanding regarding what Pinterest is, how and why people use it, and what you need to do in order to get your business up and running on it. Now it’s time to start exploring the strategy behind Pinterest.

Chapter Contents

Monday: Learning How Your Target Market Uses Pinterest

Tuesday: Discovering Patterns in Topical Pins

Wednesday: Recruiting Evangelists and Fans for the Effort

Thursday: Finding Tie-ins to Other Social Media Channels

Friday: Understanding Your Staffing Availability

Monday: Learning How Your Target Market Uses Pinterest

As with most social media channels, one of the best ways to get rolling with strategic planning ...

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