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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 8

Week 5—Track and Monitor Pinterest Traffic

As with all other areas of social media, there’s not much sense in investing time and effort in Pinterest if you have no way to know whether or not your efforts are paying off. That’s why, before we dig too deeply into brand building and leveraging Pinterest as a traffic generator, it’s essential to take a look at some of the metrics and measurements behind a good Pinterest campaign.

Chapter Contents

Monday: Finding Out What Content Has Been Pinned from Your Site

Tuesday: Understanding the Value of Pins vs. Repins

Wednesday: Tracking the Traffic Generated by Pins

Thursday: Understanding Why Pinterest Traffic Arrives over Time

Friday: Using Third-Party Tools for Pinterest Analytics

Monday: Finding ...

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