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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 6

Week 3—Find and Attract Followers

While there’s a lot about Pinterest that differentiates it from other social media channels, there’s one way in which it is absolutely the same: the need to create a following. Much like Twitter, Facebook, LinkedIn, Tumblr, and the rest of the social media world, a Pinterest user without followers is an island unto themselves. The site stops functioning as a collective opportunity to explore the Web and starts operating solely as an image-based bookmarking website.

This week we’ll take a look at the world of user-to-user interactions. You’ll learn how to build a following and how to find people of value to follow. We’ll also explore how your use of boards can play a strong role in building up your Pinterest ...

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