Contents

Introduction

Part One: Getting Started

Chapter 1: Why Pinterest?

The Appeal of Pinterest

The Pinterest Audience

Why Pinterest?

Chapter 2: Where Do You Start?

Linking to Facebook or Twitter: Which Should You Do?

Creating a Powerful Profile

Your Action Plan

Chapter 3: Before You Pin

Defining Your Ideal Client

What Does Your Ideal Client Want?

Pinterest: One Piece of Your Overall Marketing Strategy

Let Your Personality Shine

Becoming a Source of Valuable Information

Your Action Plan

Chapter 4: The Basics of Pinning

Boards

How to Pin

Your Action Plan

Chapter 5: Connecting with Pinterest Users

Commenting

Tagging

Liking

Hashtags

Connecting with Your Ideal Client

Your Action Plan

Part Two: Pinning for Profits

Chapter 6: The Power of Pictures

What to Think about When Publishing Pinterest Content

Your Action Plan

Chapter 7: Getting Shared

Adding Images to Your Website Content

Advertise Your Presence on Pinterest

Special Advice for WordPress Bloggers

Your Action Plan

Chapter 8: The Care and Feeding of Pinterest Followers

Getting More Pinterest Followers

Curation

Your Action Plan

Chapter 9: Twitter, Facebook, and Your Blog

Social Media Strategy

General Tips for Sharing Pins

Four Ways to Use Pinterest with Your Facebook Account

Using Pinterest with Your Blog

Using Pinterest with Your Video Marketing Campaigns and YouTube Channel

Using Pinterest with Twitter

Your Action Plan

Chapter 10: Learning by Watching

Tracking Trends

Getting Direct Feedback

Your Action Plan

Part Three: Developing ...

Get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.