Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR

Index

A

ad groups, 46, 75, 77–82, 86

aggregators, 130, 135, 145

alt tags, 32–33, 58, 60–62, 67, 87, 200–201

apps, social media, 130, 144, 150

article marketing, 102–104, 234

audience: personas, 4–5, 77; writing for, 28, 84, 121, 143, 169; see also visitors

awards, 60, 155–156, 186–190, 222, 238

B

Bing, 12, 39, 50–51, 75, 231

blogging, 97–101, 154, 233; micro-blogs, 96, 137, 140

bounce rate, 89, 91, 209–211, 215, 227

budgets, 7–8, 76, 79, 82–84

buttons, icons and widgets, 94–95, 97–100, 113, 139, 229

C

CMS software, 31–32, 58, 63

content description tags, 52–54

conversion metric, 22, 75, 80, 90–91, 206–207, 227

cost per click, 74–75, 78, 83, 86, 227

CRM tools, 147, 205

CTR (click through rate), 78, 80, 83–84, 206, 227

D

deadlines, 6, 156–158