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Picking Winners by Francis Tay

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Making strategic decisions is one of the most important functions of managers in any firm or organization regardless of its size, location or resources. The decision-making process can be complex (depending on the type of organization) and is determined by many contextual factors, such as experience, impact of decision, size of the firm or organization, past performance, firm’s culture, industry, diversity, etc. The actual impact of most of these factors is still inconclusive; however the simple truth is that to make good decisions, one requires good information and insights.

Business strategy is typically developed along three fronts — Marketing, ...

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