Environmental Scanning—An External Perspective
Environmental scanning is the process through which organizations maintain awareness of the opportunities and threats presented by the surroundings—both macro and micro—within which they operate.
For information that is obtained through an environmental scan to be truly valuable, leaders within the organization must use the data that is collected to modify—as appropriate—organizational objectives or strategies. The ability to demonstrate organizational agility in response to environmental information is essential; the willingness to act upon that information is perhaps even more important.
Some organizations conduct environmental scans on an ad hoc basis, often in response to crises or other unexpected ...
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