2. Commercial Effects

Image

In this social media world of short attention spans, it is critical to create commercial design that is eye-catching and impactful in a short time. This chapter explores some ways to use ph otos, textures, graphics, and text in creative ways to grab your audience quickly.

Blending Different Images of the Same Subject

This effect is a cool and stylish way of blending a couple shots of a subject in different scenarios. Here we will take a look at a sports-ad-inspired effect.

STEP ONE: Press Command-O (PC: Ctrl-O) and open the first image that will be used as the base. Here, we’re using a baseball player ready at bat.

STEP ...

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