6. Follow the White Rabbit: Hollywood Effects

It was certainly inevitable that I would have a chapter on Hollywood effects. I’ve been a movie fan since I was about 3 years old and, over the years, movies and television have played tremendous roles in my creative thought process. Things I see in trailers, TV ads, and even printed material, often inspire me and give me a spark of an idea. Sometimes, the mere act of re-creating an existing effect will not only fine-tune your Photoshop skills, but can lead you to an idea you can build on. So, bear in mind that while most of us are certainly not designing posters for the next big feature film, that doesn’t mean we can’t use what we learn through the process and repurpose it elsewhere. Think about ...

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