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Photography Q&A: Real Questions. Real Answers. by Zack Arias

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Questions to ask when making a bid.

Q: I WAS RECENTLY CALLED TO QUOTE EMPLOYEE AND LOCATION SHOTS FOR A MEDICAL OFFICE. IN THE INITIAL CALL, I ASKED EMPLOYEE COUNT? WEB USAGE? WEB AND PRINT USAGE? COUNT FOR PRINT USAGE? WHAT OTHER QUESTIONS WOULD YOU SUGGEST ASKING?

A: I think you covered the main stuff. You might want to ask about the style of photography they are looking for. Do they want a studio-looking portrait? Environmental portrait? Conservative? Do they want “different” but don’t know exactly what that means? You might also ask if they want hair and make-up. A lot of the corporate work I do has a hair and make-up artist on set.

You can also ask if they have a budget. Some say you shouldn’t ask that question and some say you should; I ...

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