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Photography Q&A: Real Questions. Real Answers. by Zack Arias

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Mixing work on web sites or splitting them.

Q: YOU OFTEN MENTION HOW YOU HAD A WEDDING/PORTRAITS WEB SITE AND A MUSIC WEB SITE WHEN STARTING OUT THE SECOND TIME AROUND. I’M VERY INTERESTED TO KNOW HOW THESE WERE SEPARATED: WERE THEY UNDER THE SAME DOMAIN/URL OR WERE THEY SEPARATE? I’M THINKING OF DOING SOMETHING SIMILAR AS I’M STARTING OUT AGAIN AND NEED TO COVER SIMILAR INDUSTRIES AT FIRST, BUT I’M CONCERNED ABOUT BRANDING AND ANY POSSIBLE NEGATIVE EFFECTS IT MAY HAVE IF THEY ARE ON SEPARATE WEB ADDRESSES. AND TWICE THE MARKETING, POTENTIALLY!

A: I had two different URLs. One URL for family portraits. One for music photography. They both looked different because they were targeting different kinds of people. The wedding work I was doing was ...

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