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Photography Q&A: Real Questions. Real Answers. by Zack Arias

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Posting pricing on your web site.

Q: DO THINK IT’S A GOOD IDEA TO POST PRICING ON YOUR WEB SITE? HOW DO YOU HANDLE PRICING? HOW DID YOU COME UP WITH YOUR PRICING? EVERY TIME A POTENTIAL CLIENT ASKS ME HOW MUCH I CHARGE, I FREEZE UP AND THEN IN THE END FEEL BAD BECAUSE I DIDN’T CHARGE ENOUGH FOR MY TIME.

A: To publish your prices or not to publish your prices. This is the question.

I’m a big advocate for publishing your prices on your site when you are just starting out and you’re dealing with what I call “general public” types of photography. Family portraits. Weddings. Headshots. Promos for local bands.

Here’s why I’m an advocate for this: You need to pre-qualify your leads. All of your marketing should be pointing people to your web site: your ...

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