Q: WHAT’S THE DIFFERENCE BETWEEN A COMMERCIAL PHOTOGRAPHER, AN EDITORIAL PHOTOGRAPHER, AND AN ADVERTISING PHOTOGRAPHER? I SEE THESE TERMS GET THROWN AROUND TOGETHER A LOT—SOMETIMES TWO TOGETHER, SOMETIMES ONE, AND SOMETIMES ALL THREE. ARE THEY ALL SIMILAR OR ARE THERE VAST DIFFERENCES?
A: The easy way to differentiate advertising and commercial photography from editorial photography is this: Advertising and commercial are selling something. Editorial is telling something. Let’s break it down a bit and add a few more to the mix. Knowing the difference between the genres can help you define what you do as you head out into the world and market your work.