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Photographers at Work: Essential Business and Production Skills for Photographers in Editorial, Design, and Advertising by Martin Evening

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10. New Media

Social Media and Fresh Opportunities

New Ways of Working

The photography industry—and indeed all aspects of our lives—has been transformed by the rise of social media and the use of mobile devices and apps. One cannot underestimate the significance of these developments. In the context of this book, mobile capture is still predominantly a consumer activity. It is big business if you provide services like offline printing, but the real question here is, how relevant is all this to the business of professional photography?

I am writing this in 2014, and over the last five years sales of digital cameras in the consumer market have very much declined. The main reason for this has been the rise of smartphone technology and in particular ...

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