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Photographers at Work: Essential Business and Production Skills for Photographers in Editorial, Design, and Advertising by Martin Evening

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3. Setting Up a Business

Your Options and Responsibilities

Getting Started

Where did it all go wrong? I had just turned 30, and my photographic career was seemingly in ruins. Up until then I had enjoyed six years of success as a fashion and people photographer and had been getting quite a bit of magazine and advertising work. As I look back now, I would say my creative output had been good up until that point. I don’t think it was the quality of my work that was to blame but my lack of business and financial management skills, compounded by a downturn in the economy. One of my clients was a business coach, who once told me, “There are those who make things happen, those who let things happen, and those who wonder what happened.” I was left in ...

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