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Photographers at Work: Essential Business and Production Skills for Photographers in Editorial, Design, and Advertising by Martin Evening

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2. Finding Work

How to Find Clients, Work with Them, and Keep Them

Whom do you want to Work For?

You first need to work out what kind of photography you are interested in doing and then see how this matches with the types of work that are out there. Some photographers choose to specialize in one area, such as advertising, though most will work for a variety of clients. It’s often beneficial to maintain a suitable balance between editorial and advertising work, as good editorial can enhance the look of your portfolio and attract better advertising work.

Advertising and Design Agencies

These agencies offer work that’s well paid, but the competition is tough. Advertising agencies handle media coverage for a select number of clients, everything ...

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