Part 1. Different Types of Fusion

Fusion, as a concept, seems daunting to those of us coming from a photographer's perspective. Historically, the videographer has often been viewed as an adversary rather than an advocate, jockeying with us for position on a wedding day. With Fusion, though, it's no longer an issue. As a photographer, or "Fusion-ographer," you are responsible for covering the entire event, and can choose the medium best suited for each portion of the wedding day. The typical jockeying and the possible compromise of your coverage are avoided because you are doing both.

In truth, Fusion is simply another way to tell the story that has been told for years. We liken it to the switch from medium format to 35mm that allowed us to be more mobile. Or the switch to digital that gave us the confidence to know we nailed the shot and the control to finish our images in a more complete way. With Fusion, you are adding another element to your still coverage, enhancing the final product, and giving your clients exactly what they are looking for. All this while creating a product that sets you clearly apart from your competition.

Different Types of Fusion

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