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Persuasive Writing by Peter Frederick

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9

Layout, Fonts and Formatting

In some roles and professions, writing is simply about producing text. However, if you have complete control over the final document, you will need to consider formatting. This comes back to the whole ‘Reader Response equals Result’ thing. If you make it easy for your reader to find the information they need, they are more likely to respond in the way you want.

This chapter will consider:

  • Font choice
  • Layout
  • Headings
  • Bullets
  • Tables and diagrams.

FONT CHOICE

Images

A debate rages on the readability of different fonts, with various camps claiming benefits for serif and sans serif fonts. The difference is that serif ...

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