O'Reilly logo

Persuasive Writing by Peter Frederick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3

Persuasion – Beyond Logic

Sometimes, the conclusion we wish our reader to reach is not necessarily the most logical one. If people were as logical as machines, the only way to persuade someone would be through cold, hard facts. Humans are, however, emotional animals and this greatly affects our ability to make rational decisions. This section talks through some of the mental biases which cloud our logic and explains how the knowledge of their effects can be used to make your writing more persuasive.

A note on references

You will notice the following examples do not contain references. Nor have I included lengthy anecdotes or details. This is purely to maximise the value of this book. There are plenty of great popular science books that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required