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Persuasive Writing by Peter Frederick

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1

What is Persuasive Writing?

Persuasive writing is any writing that aims to get a result. In business, this is everything you write. If you are not trying to get a result, why are you writing?

Examples include:

  • a cover letter for a job application;
  • an email letting staff know about a new policy;
  • a competitive tender;
  • a letter seeking to recover a bad debt.

All of these require some sort of response from the reader; hence they need to be persuasive. Even fiction writing needs to be persuasive. The author must convince an audience that the fiction is real. If there is no suspension of disbelief, the author has failed.

In short, persuasive writing is everything you will ever write to be read by another person.1

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