Book description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.Discover how to:Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical readerWhether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Table of contents
- Cover
- Title Page
- Contents
- About the author
- Introduction
- Acknowledgements
- 1 What is Persuasive Writing?
- 2 Tools for Persuasive Writing
- 3 Persuasion – Beyond Logic
- 4 Commercial Break: Advertisement Slogans
- 5 Conciseness Equals Clarity
- 6 Verbs Equal Vigour
- 7 Mistakes
- 8 Planning and Structuring
- 9 Layout, Fonts and Formatting
- 10 Tips for Common Documents
- 11 Persuasion – the Dark Arts
- Appendix 1 Summary of rules
- Appendix 2 Supersized words and their alternatives
- Appendix 3 Recommended reading
- Appendix 4 Persuasive writing flowchart
- Appendix 5 Persuasive writing checklist
- Appendix 6 Exploiting and countering human decision-making
- Appendix 7 The seven-step concise writing process – worked example
- Index
- Imprint
Product information
- Title: Persuasive Writing
- Author(s):
- Release date: September 2012
- Publisher(s): Pearson Business
- ISBN: 9780273746164
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