Preface
The goal of Persuasive Business Proposals is to teach you how to write winning proposals. More than ever, effective proposal writing is a skill that you need if you hope to be successful in sales.
When the first edition of Persuasive Business Proposals appeared, proposals were a staple item in government contracting and were appearing with increasing frequency in the commercial sector. Now, it has become extremely difficult to win large deals without a proposal. From high technology to waste hauling, customers in all sectors of industry now require a written proposal before they will award their business. You need to know how to do the best possible job as quickly as you can.
Why are decision makers requiring proposals more frequently? ...
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