How Much Should You Edit?
How much editing should you do? As much as you can. I know that’s a bit vague, but I’m sorry to tell you that there’s no magic formula, such as “five minutes per page” or “15 percent of the total time allocated to document development.”
Another way of asking “how much” is to ask yourself: “How good is good enough?” When is your proposal good enough to go to the client?
First, you need to recognize that perfection is not a realistic goal. Instead, the goal should be excellence. We want to deliver a proposal to our client that is truly excellent, that is in the top 1 or 2 percent of all the proposals he or she receives.
To define excellence, we can consider six levels of “correctness,” listing them in order of increasing ...
Get Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
