Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

Tools: The Right Resources and Facilities for Optimum Performance

The proposal operation must be designed for efficiency. This includes having the equipment necessary to do the job and the specialized tools to operate at peak effectiveness:

• Proposal generation software

• Individual workstations, fully networked and equipped with up-to-date office productivity software (given the realities of the marketplace, I recommend Microsoft Office for consistency across the enterprise and with the vast majority of clients)

• Printers, phones, faxes, and high-bandwidth access to the Internet to facilitate collaboration within the center and with internal clients

• Whiteboards, flip charts, libraries of resource material, and other materials for planning and managing ...