Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

The Proposal Unit: Defining Its Mission

A proposal center can define and implement best practices for proposal development, standardize the company’s output, and raise the overall level of quality. It can create and maintain a pool of information and reusable content. It can become a repository of expertise in the intricacies of procurement rules and contracting policies. It can supply expert help to get major proposals done on time. And most important of all, a dedicated proposal team can be a valuable asset that helps the company win more business.

Typically, a proposal function that is well integrated into marketing and customer relationship activities will play a broader role in business development than simply writing proposals. Other roles ...