Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

The In-House Assessment

To engage in continuous improvement, you need to make a conscious, consistent effort to gather information about how effectively each proposal succeeds in achieving its purpose. Keeping track of the “lessons learned” from each project will help all team members deliver more value, communicate more persuasively, and enhance your contributions to your company. Unfortunately, the “lessons learned” are often ignored, meaning we continue to repeat the same mistakes over and over.

At the conclusion of each proposal project, after a suitable period of rest and healing for the proposal team, conduct an internal review for about an hour. The main goal is to review the process and the deliverable to find out how you can do a better ...