Can You Recover the Cost of Writing a Proposal?
What about charging for a proposal? Does that ever make sense? Usually it doesn’t. Your potential clients will probably refuse to consider such a request. They view the proposal as a cost of doing business that you should be willing to bear, and they assume that your pricing will include enough margin to recoup your sales and marketing costs, including proposal writing.
However, there are times when you may be tempted to attach a bill to your proposal, or to withhold detailed content until the client has agreed to pay you for it. For example, you might be justified in charging for your proposal if it:
Required thousands of dollars worth of effort on your part, with a low probability of receiving ...
Get Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
