Review the RFP Document or Opportunity
If you are responding to a formal RFP, you should immediately analyze what the RFP says and what you are being asked to do. (If there is no formal RFP document, as in the case of a proactive opportunity, it’s still a very good idea to figure out what the client expects you to deliver.) As soon as you receive the RFP (or even a draft copy of the RFP), begin the analysis by reading it carefully, separating out its requirements, and performing the seven-step audience analysis to get below the surface level of technical requirements to the core issues. As with your audience, it is helpful to break the process of analyzing the RFP into several steps, in this case nine:
1. | Read the complete RFP quickly to gain ... |
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