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Persuasive Business Proposals, 3rd Edition by Tom SANT

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14 Recommending and Substantiating Your Solution

ALTHOUGH THE EXECUTIVE SUMMARY IS THE single most important part of your formal proposal, the body contains the details of your solution and the evidence to substantiate your ability to deliver it. What should you cover in this section? How should you organize it? Following are some suggestions, but remember that the overriding rule should be that you provide exactly what your client wants to see in the order in which he or she wants to see it. Avoid the temptation to “bulk up” your proposal by including lots of extraneous detail.

In most cases, the body of your proposal should include:

images The technical ...

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