To get what you want-be it in business or life-you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as: How much should I reveal about a plan or project? How can I determine someone's true level of interest? How can I discern another's needs-and talk about my own-in a business situation? In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives you the tools needed to seal the deal.