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Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want by Kurt W. Mortensen

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CHAPTER NINE

PQ Skill #7

How to Motivate Yourself and Others Every Time

Winning isn’t everything, but wanting to win is.—VINCE LOMBARDI

Motivation is everything to a great persuader. Motivation is critical not only for achieving the big, milestone steps toward your objectives, but also for making all the little steps in between. If you’re not driven or motivated, then not only will nothing be accomplished, but you probably won’t even get started. Motivation takes on a dual role in the world of persuasion mastery. Motivation is first and foremost about keeping yourself motivated. Then, once you are a consistently self-motivated person, your focus turns to inspiring and motivating others to take action. Since great persuaders have mastered each ...

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