About the Author

Kurt Mortensen is the internationally respected founder of the Persuasion Institute, a negotiation, leadership, and sales research firm. Kurt is one of the world’s leading authorities on self-persuasion, motivation, and influence. The Persuasion Institute’s training, coaching, and seminars have changed the world of persuasion and personal development. Kurt has been entertaining, educating, and inspiring audiences worldwide for the past twenty years.

Through his highly acclaimed speaking, training, and consulting programs, Kurt has helped countless people achieve unprecedented success in both their business and personal lives. He is also well known for his groundbreaking book Maximum Influence: The 12 Laws of Persuasion. His other ...

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