Chapter 16
Ten Ways to Persuade Electronically: Emails and Beyond
In This Chapter
Establishing and enhancing relationships
Planning your approach
Keeping things simple and direct
Hard to believe, but once upon a time business was conducted through phone calls and snail mail, and by investing in lavish gatherings and international flights. Today, an office without electronic communication – especially lots of emails – is like a bank without money. It just doesn’t work.
Modern life includes lots of forms of electronic communication. Several recent studies indicate that the number of emails people are writing has levelled off or is decreasing because people are relying on other forms of electronic communication to get things done.
Electronic media are not going away, and mastering them is essential for your success. Writing persuasively is a core competency for anyone who wants to influence others. Although businesses and relationships today utilise various fast-moving technologies, you still need to be able to write persuasively within the limitations and strengths of emails, blogs ...
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